![]() ![]() The funding round was led by early-stage investment firm SFC Capital, which recently secured a £5m investment from British Business Investments, a subsidiary of the UK government’s economic development bank. “We felt the problem personally as Gen-Z investors ourselves, and saw our peers face the same problem through the community we built at Finance Focused,” said Rohan Regmi, Zeed co-founder and CFO. It also found that short-form video content is considered the most engaging. The company was inspired by data collected by Hussain’s previous venture, a finance professional community group called Finance Focussed.įinance Focussed found that 87% of its largely Gen Z membership said that a lack of access to information was stopping them from making investments. Zeed believes that Gen Z is an untapped market for investments that have previously been ignored. ![]() “More investors want autonomy over how they invest their money, especially when it comes to themes like ESG and impact investing.” “One of the biggest barriers faced by Gen Z investors is developing the knowledge and confidence to decide what to invest in,” said Salman Hussain, Zeed co-founder and CEO. UKTN has contacted Zeed to ask how it plans to verify and fact-check these creators at scale. Zeed, however, is looking to legitimise that content with verified creators and fact-checked videos. ![]() Some of this content has been criticised for providing false information or promoting scams. London-based Zeed is looking to bring investing to a younger audience with a platform that hosts short-form video content alongside its more traditional stock trading service.įinancial content on social media platforms such as TikTok has risen in popularity, particularly among younger audiences. Zeed, a new platform that combines TikTok-style video content with financial investments, has raised £205,000 in pre-seed funding. ![]()
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